Subject Code & Name: IE25401 – Product Design and Development
Regulation: R-2025
Semester: IV (Fourth Semester)
Branch: B.E. Industrial Engineering and Management (IEM)
Credits / L-T-P: 3 Credits | L-T-P: 3-0-0
Course Objectives
- To introduce the fundamental concepts, processes, and methodologies of product design and development, and enable students to apply systematic design approaches for identifying customer needs, generating concepts, and developing functional, manufacturable, and sustainable product solutions considering cost, quality, and reliability.
Full Unit-wise Syllabus
Unit I – Introduction to Product Design and Development
Need for new product development-Evolution of design: craft-based to systematic product development - Types of design: original, adaptive, variant, and redesign-Product life cycle and life- cycle thinking-Generic product development process -Strategic planning and opportunity identification -Identifying and evaluating market opportunities.
Activities: Identification of product type and stage in product life cycle for a familiar product, listing of key stages in the generic product development process for a given product & Writing simple opportunity statements based on observed user problems.
Unit II – Customer Needs and Product Specifications
Understanding customers and users-Customer surveys, interviews, observation, and ethnographic studies-Need gathering and clarification-External and internal information search-Systematic exploration of customer needs-Needs hierarchy and importance weighting- Establishing product specifications-Competitive benchmarking.
Activities: Listing and classification of customer needs from a given product scenario, Preparation of a simple needs hierarchy for a selected product & Conversion of customer needs into basic measurable product specifications.
Unit III – Concept Generation and Creative Design Methods
Role of creativity in product design-Creative thinking and problem solving-Brainstorming and creative thinking techniques-Systematic concept generation methods -Morphological analysis- Introduction to TRIZ: inventive principles and contradiction matrix-Concept documentation and visualization.
Activities: Generation of multiple design ideas using brainstorming for a given problem, Preparation of a basic morphological chart identifying functions and alternatives & Selection of suitable TRIZ inventive principles for a given design contradiction.
Unit IV – Concept Selection and System-Level Design
Concept screening method - Concept scoring method-Decision matrices and trade-off analysis-Concept testing with customers-Introduction to embodiment design-Product architecture: modular and integral architectures-Steps in developing product architecture.
Activities: Comparison of alternative concepts using simple concept screening criteria, Preparation of a basic decision matrix for concept selection & Drawing a block diagram showing product architecture and subsystems.
Unit V – Detail Design, DfX and Prototyping
Industrial design considerations - Human factors and Ergonomics-User-friendly and inclusive design-Design for X (DfX): Design for Manufacturing and Assembly, Design for Serviceability, Design for Environment and Sustainability - Prototyping: physical and analytical prototypes- Testing and validation.
Activities: Identification of manufacturability, assembly, serviceability, and environmental issues in a given design, listing of ergonomic and usability issues based on given product dimensions & Preparation of hand-drawn sketches representing product layout or components.
Unit VI – Cost, Quality and Reliability in Product Design
Cost and Economic Evaluation:
Unit VII – Cost estimation in product design-Categories of costs
material, labor, overhead- Activity-Based Costing (ABC)-Cost–value trade-offs. Quality and Reliability: Design for Quality-Reliability concepts -Failure Mode and Effects Analysis (FMEA)-Testing and inspection-Maintenance and warranty considerations.
Activities: Preparation of a simple cost breakdown for a given product, Identification of possible failure modes and causes for a product &Listing of maintenance and warranty-related design considerations.
Course Outcomes (COs)
- CO1: Explain the fundamental concepts, principles, and interdisciplinary nature of product design and development.
- CO2: Apply appropriate engineering and design approaches to address product-related problems in practical contexts.
- CO3: Analyze product-related problems and solution alternatives using systematic and logical reasoning.
- CO4: Evaluate product design decisions and outcomes considering technical, economic, environmental, quality, and professional aspects.
Assessment Pattern (Quick Note)
- Weightage: Continuous Assessment 40% | End Semester Examinations 60%
- Internal methodology: Quiz (5%), Assignments (25%), Review of GATE/ESE Questions (20%), Internal Examinations (50%)
Source: Official Anna University – B.E. Industrial Engineering and Management R-2025 Syllabus
Last Updated: October 2026
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